Director Channel Marketing

Day to day

• Drive the company's channel marketing strategy and initiatives
• Manage and own plans for our key distributors focussed partners MSSP’s and GSI’s
• Collaborate closely with our global network of partners to amplify our market reach enhance brand visibility and accelerate revenue growth
• Create and execute comprehensive channel marketing strategies aligned with XM Cyber’s overall business objectives
• Build strong relationships with channel partners and distributors to drive joint marketing initiatives and campaigns
• Coordinate compelling marketing collateral case studies demand gen programs and sales tools to support channel partner activities
• Establish regular partner updates through sales enablement sessions and newsletters
• Conduct regular analysis of channel marketing programs to measure effectiveness and ROI
• Optimize strategies based on analysis and industry trends
• Manage allocated channel marketing budgets to meet objectives