Director, Demand Generation
Skills
Software As A ServiceAccount PenetrationContinuous ImprovementEvolutionInterest RatesMarketing AnalyticsMarketing Programs
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years of progressive B2B marketing experience
- 5+ years leading demand generation growth marketing or revenue-focused marketing teams
- Experience supporting both digital/self-service and enterprise sales motions
- Demonstrated success driving qualified pipeline growth in a B2B environment
- Experience leading integrated campaigns across multiple channels
- Strong understanding of marketing automation CRM systems and modern demand generation practices
- Experience partnering closely with Sales and RevOps teams
- Strong analytical strategic and business acumen
Nice to have
- Strategic mindset
- Drives results
- Collaborative
- Excellent planner
- Data driven
- Innovative thinker
- Problem solver
Day to day
- Lead the planning execution and optimization of integrated demand generation programs that drive pipeline revenue growth and customer engagement across individual and enterprise segments.
- Develop quarterly and annual demand generation plans and global ABM campaigns that improve conversion accelerate pipeline and support revenue goals.
- Partner closely with Sales RevOps Product Marketing Brand Content Digital Experience and Regional Marketing to align messaging channels timelines measurement and reporting.