Director, Growth
Skills
Account PenetrationBusinessBusiness DevelopmentCategory InsightsHealthcareMarketing StrategySpectrum
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years in multi-location franchise or local-at-scale marketing media or business development
- Deep fluency across local-at-scale including national franchise systems multi-location enterprises and dealer/distributor networks
- Proven track record of building senior relationships and opening doors at national brands with local execution
- Strong strategic communication skills and ability to translate capabilities into local-specific value
- Working knowledge of co-op funding brand-vs-local tension multi-location attribution and field enablement
- Comfort operating without a quota and motivated by category ownership and relationship outcomes
- Collaborative across marketing growth and leadership teams
- Existing local or franchise network is a plus and ability to build one quickly is required
Nice to have
- Strategic communicator
- Relationship builder
- Cross-functional mindset
- Category expert
- Highly collaborative
- Owner mindset
Day to day
- Own and evolve go-to-market strategy for priority growth verticals with a sharp focus on Healthcare and Local-at-Scale.
- Build scalable playbooks and translate market intelligence into differentiated positioning thought leadership and actionable plans.
- Drive qualified pipeline by engaging high-value accounts nurturing senior relationships and improving measurable growth outcomes.
- Operationalize repeatable growth models and influence enterprise strategy through cross-functional collaboration market presence and strategic advisory.