Director, Growth
Skills
Account PenetrationBusinessBusiness DevelopmentCategory InsightsHealthcareMarketing StrategySpectrum
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years in multi-location franchise or local-at-scale marketing media or business development
- Deep fluency in local-at-scale models including national franchise systems multi-location enterprises and dealer distributor networks
- Proven success building senior relationships and opening doors at national brands with local execution
- Strong strategic communicator able to translate agency capabilities into local-specific value for corporate and field audiences
- Working knowledge of co-op funding brand-vs-local tension multi-location attribution and field enablement
- Comfortable operating without a quota and focused on category ownership and relationship outcomes
- Collaborative across marketing growth and leadership without siloing
- Existing local/franchise network is a plus and ability to build one quickly is the minimum
Nice to have
- Strategic communicator
- Collaborative
- Customer focused
- Results driven
- Disciplined
- Owner agile
Day to day
- Own and evolve go-to-market strategy for priority verticals such as Healthcare and Local-at-Scale
- Build scalable playbooks with personas positioning case studies and proof points that support repeatable growth
- Translate market intelligence into differentiated strategy thought leadership and measurable pipeline impact
- Partner across Growth Marketing and leadership teams to align campaigns content and business development efforts