Director of Brand + Media
Skills
AnalyticsAuditingCadence SoftwareDesignFitLean ProcessesLong-Form
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Built a consumer brand audience to 1M+ engaged followers or 30M+ monthly views
- Built real community and ambassador programs with recruitment activation and churn mechanics
- Owned a commerce number such as affiliate revenue launch revenue or community-driven sales
- Strong long-form conviction and understanding of YouTube trust and watch-time economics
- Managed multiple faces or talent at once
- Comfortable building systems hiring and cadence in a new org
Nice to have
- Female leader
- Builder energy
- Community-minded
- Commerce-focused
- Long-form thinker
Day to day
- Own the brand architecture and decide how channels and voices fit into one connected universe
- Lead the flagship YouTube strategy with connected-story series architectures and spin-off shows
- Design and launch the affiliate army community and hyped product drop machine to drive commerce at scale
Hiring process
- Deep-dive conversation on track record
- Brand-architecture exercise using real assets
- Live math test to 50,000 units in a day
- Org-design and community-strategy session
- Paid working sprint for a 12-month brand and media plan
- Back-channel reference conversations