Remote Director of Content Marketing Job in United States Forma

Who you are

• 7+ years marketing experience
• Proven playbook creating engaging content
• Experience marketing in the employee benefits industry
• Understanding of the broker consultant ecosystem
• Bias toward producing and communicating with target audience
• Ability to wear multiple hats in a fluid marketing team
• Experience managing PR and SEO efforts
• Light design and video editing skills

Desirables

• Creative Writing
• Go-To-Market Strategy
• Search Engine Optimization
• Storytelling
• Video Marketing

What the job involves

• Develop and execute a comprehensive content strategy to drive brand awareness, generate leads, and support customer retention
• Create content in various formats, including blog posts, social posts, whitepapers, case studies, eBooks, videos, webinars, enablement tools, and infographics
• Optimize content for SEO, own customer case studies, and manage Forma's social media presence
• Craft newsletters, emails, social media promotions, and event abstracts
• Develop strategies for community building and serve as the marketing team's unofficial grammar police