RRemoteville

How Remoteville checks and expires listings

Forma logoForma

Director of Content Marketing

Skills
Creative WritingGo-To-Market StrategySearch Engine OptimizationStorytellingVideo Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years marketing experience
  • Proven playbook creating engaging content
  • Experience marketing in the employee benefits industry
  • Understanding of the broker consultant ecosystem
  • Bias toward producing and communicating with target audience
  • Ability to wear multiple hats in a fluid marketing team
  • Experience managing PR and SEO efforts
  • Light design and video editing skills

Nice to have

  • Creative Writing
  • Go-To-Market Strategy
  • Search Engine Optimization
  • Storytelling
  • Video Marketing

Day to day

  • Develop and execute a comprehensive content strategy to drive brand awareness, generate leads, and support customer retention
  • Create content in various formats, including blog posts, social posts, whitepapers, case studies, eBooks, videos, webinars, enablement tools, and infographics
  • Optimize content for SEO, own customer case studies, and manage Forma's social media presence
  • Craft newsletters, emails, social media promotions, and event abstracts
  • Develop strategies for community building and serve as the marketing team's unofficial grammar police