Director of Demand Generation
Skills
Software As A ServiceAdoptionData AnalyticsDownstream Oil And GasHealthcareMarketing AnalyticsMarketing Programs
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years in B2B B2B2C partner channel or demand-generation marketing
- 2-3 years leading programs or a channel end-to-end with funnel accountability
- Proven success building programs that influence professional or partner audiences
- Strong analytical skills with attribution funnel metrics and investment decisions
- Hands-on experience with CRM marketing automation and analytics tools
- Experience with AI-assisted workflows
- Excellent written and verbal communication for senior and professional audiences
- Experience marketing to legal healthcare financial or regulated professional communities preferred
Nice to have
- Builder
- Commercially rigorous
- Credible communicator
- Systems-minded
- AI-forward
- Mission-driven
- Hands-on
Day to day
- Own the end-to-end B2B2C demand generation motion for family law professionals and turn a word-of-mouth channel into a measurable pipeline.
- Develop and execute professional marketing strategy, nurturing programs, and content that build credibility and keep the brand top of mind with attorneys mediators parenting coordinators and courts.
- Partner cross-functionally with Sales Product Data and RevOps to improve attribution optimize spend and connect professional engagement to family sign-ups and subscriptions.