Director of Demand Generation
Skills
Channel StrategyICPInterest RatesLanding PagesMarketing AnalyticsNew Marketing ChannelsPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience driving acquisition programs at scale in fast-moving high-growth or startup environments
- Ownership of multi-channel growth strategies with responsibility for revenue impact
- Strong analytical ability with experimentation attribution and funnel analysis
- Experience running high-tempo experimentation cycles across channels messaging and conversion points
- Ability to operate independently and in ambiguity with speed and learning focus
- Ability to partner effectively with sales and build alignment across teams
- Ability to tailor acquisition strategies by ICP industry and buying persona
- Experience developing creative assets with content and design partners
- Strong communication skills
- A mindset focused on iteration and measurable impact
Nice to have
- High-growth mindset
- Analytical rigor
- Cross-functional partner
- Independent operator
- Experimental approach
- Strong communication
- ICP focus
- Measurable impact
Day to day
- Lead the demand generation strategy and acquisition engine across organic strategic and paid channels
- Build and optimize multi-channel programs that drive lead generation nurturing and conversion from first touch to purchase
- Partner closely with Sales Product Marketing Lifecycle Marketing and Performance Marketing to improve pipeline quality activation and revenue outcomes
- Run experimentation measurement and forecasting to identify new opportunities scale high-performing channels and improve funnel performance