Remote Director of Growth Job in United States Apothékary™

Who you are

• 5+ years of experience in a growth marketing leadership role with an emphasis on creative strategy preferably within a high-growth health wellness or CPG company
• Minimum of 3+ years of people management experience showcasing history of building growing and effectively managing growth marketing teams
• Proven track record of developing and executing successful creative and messaging strategies that drive growth
• Strong analytical skills with the ability to interpret complex data derive insights and make data-driven decisions
• Outstanding communicator capable of engaging with all organizational levels
• Excellent project management skills with the ability to manage multiple projects simultaneously and deliver results on time
• Strong organizational skills with great attention to detail
• Self starter with previous experience at a high-growth fast-paced startup
• Hands-on leader with an exceptional level of timeliness and accuracy in work
• Unquestionable ethics that drive leadership and behavior
• Passion for wellness community and herbal medicine

Desirables

• Growth-Oriented
• Creative Strategy
• Customer Acquisition
• Performance Marketing
• Project Management Skills
• Outstanding Communicator

What the job involves

• Oversee all aspects of growth including developing and leading innovative and effective creative strategies to drive growth across all channels specifically digital (paid for DTC + Amazon) retail (promos / paid affiliates earned) and affiliate channels (B2B) to drive new customer acquisition
• Work hand in hand with the retention digital and brand marketing teams to develop cohesive 360 marketing campaigns
• Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize lead and implement performance marketing strategies to drive member conversion and optimize the funnel
• Establish and report on KPIs and forecasting that maps to company business growth objectives keeping in mind strong ROAS or CLTV:CAC multiples
• Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system
• Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals
• Conduct experiments to test hypotheses and use data to drive decision-making
• Analyze results and iterate on strategies to achieve optimal outcomes
• Collaborate with cross-functional teams (product marketing brand creative product and data) to integrate opportunistic creative strategies into growth initiatives
• Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities
• Promote a culture of creativity innovation and continuous improvement
• Mentor inspire grow & manage the Growth team to achieve business results and foster a culture of accountability transparency and excellence within the team