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Apothékary™ logoApothékary™

Director of Growth

Skills
Creative StrategyCustomer AcquisitionGrowth InitiativesGrowth MarketingGrowth-OrientedMarketing AnalyticsMarketing Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years of experience in a growth marketing leadership role with an emphasis on creative strategy preferably within a high-growth health wellness or CPG company
  • Minimum of 3+ years of people management experience showcasing history of building growing and effectively managing growth marketing teams
  • Proven track record of developing and executing successful creative and messaging strategies that drive growth
  • Strong analytical skills with the ability to interpret complex data derive insights and make data-driven decisions
  • Outstanding communicator capable of engaging with all organizational levels
  • Excellent project management skills with the ability to manage multiple projects simultaneously and deliver results on time
  • Strong organizational skills with great attention to detail
  • Self starter with previous experience at a high-growth fast-paced startup
  • Hands-on leader with an exceptional level of timeliness and accuracy in work
  • Unquestionable ethics that drive leadership and behavior
  • Passion for wellness community and herbal medicine

Nice to have

  • Growth-Oriented
  • Creative Strategy
  • Customer Acquisition
  • Performance Marketing
  • Project Management Skills
  • Outstanding Communicator

Day to day

  • Oversee all aspects of growth including developing and leading innovative and effective creative strategies to drive growth across all channels specifically digital (paid for DTC + Amazon) retail (promos / paid affiliates earned) and affiliate channels (B2B) to drive new customer acquisition
  • Work hand in hand with the retention digital and brand marketing teams to develop cohesive 360 marketing campaigns
  • Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize lead and implement performance marketing strategies to drive member conversion and optimize the funnel
  • Establish and report on KPIs and forecasting that maps to company business growth objectives keeping in mind strong ROAS or CLTV:CAC multiples
  • Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system
  • Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals
  • Conduct experiments to test hypotheses and use data to drive decision-making
  • Analyze results and iterate on strategies to achieve optimal outcomes
  • Collaborate with cross-functional teams (product marketing brand creative product and data) to integrate opportunistic creative strategies into growth initiatives
  • Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities
  • Promote a culture of creativity innovation and continuous improvement
  • Mentor inspire grow & manage the Growth team to achieve business results and foster a culture of accountability transparency and excellence within the team