RRemoteville
KilgourMD logoKilgourMD

Director of Growth

Skills
AnalyticsContract Research OrganizationCreative DevelopmentIdentifying New OpportunitiesLanding PagesMarketing ProgramsPerformance Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6 to 8 years driving performance marketing at scale
  • Ownership of large paid marketing budgets including 8 to 9 figure annual spend
  • 8 figure paid social budget experience
  • Hands on keyboard channel management experience
  • Strong expertise in paid social
  • Experience in early stage startups or high growth ecommerce
  • Strong creative judgment
  • Ability to operate as a cross channel integrator
  • Clear written and verbal communication skills
  • High analytical fluency with self serve diagnosis tools
  • Strong experimentation and funnel CRO mindset
  • Familiarity with incrementality and measurement approaches

Nice to have

  • Analytical
  • Cross-functional
  • Creative
  • Strategic
  • Commercially minded
  • High autonomy
  • Fast learner

Day to day

  • Drive profitable acquisition growth across the full paid channel mix including paid social search video affiliate creator partnerships and offline media
  • Lead prioritization and execution with agency partners and internal teams to improve performance within CPA and payback guardrails
  • Build and optimize a high-volume creative testing engine and performance asset pipeline to fuel scalable new customer acquisition
  • Own daily performance monitoring measurement and experimentation while translating insights into corrective actions and growth opportunities