RRemoteville
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Director of Growth Marketing

Skills
Analytical SkillsConversion RateCustomer AcquisitionCustomer Relationship ManagementDigital MarketingMarketing StrategyPeople Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years of experience in growth marketing digital marketing customer acquisition or a related field
  • Proven experience building managing and improving a customer acquisition funnel
  • Strong knowledge of paid search paid social CRM lifecycle marketing analytics audience targeting social media and conversion strategy
  • Experience developing acquisition channels beyond traditional paid media
  • Experience with partnerships referrals community-led growth or similar programs
  • Strong understanding of cost per lead cost per application cost per member conversion rate and return on investment
  • Experience managing acquisition PR or other external agency partners and holding them accountable for results
  • Experience managing and developing direct reports
  • Strong analytical skills and the ability to translate data into clear priorities and action
  • Excellent written verbal and presentation skills
  • Ability to clearly communicate what is happening what has been completed what is being tested and what comes next
  • High initiative ownership and follow-through
  • Genuine curiosity about the customer product and complete membership experience
  • Proficiency with Google Analytics CRM platforms social media tools and performance reporting

Nice to have

  • Luxury experience
  • Hospitality background
  • Membership category experience
  • Premium consumer focus

Day to day

  • Define and lead the member acquisition strategy for a premium membership community.
  • Build and manage a scalable pipeline of qualified prospective members across multiple channels.
  • Oversee a small internal team and external agency partners to keep growth initiatives aligned and moving forward.
  • Develop and refine digital acquisition programs partnerships referrals CRM and lifecycle marketing while preserving a high-touch member experience.

Hiring process

  • Introductory conversation with the recruitment team
  • Interview with the hiring manager
  • Paid interview exercise to assess strategic thinking digital marketing expertise analytical skills and execution approach
  • Final conversations with global marketing team and company leadership
  • Reference checks
  • Offer