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Director of Growth Marketing
Skills
A/B TestingAd ServingBehavioral PsychologyConversion OptimizationCustomer AcquisitionCustomer-Focused SellingDigital Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Data Science Marketing or related field.
- 7+ years of experience in growth marketing or digital marketing.
- Proven track record in a technology-driven environment.
- Strong analytical skills and a data-driven mindset.
- Experience in product-led growth strategies and customer acquisition.
- Ability to lead and manage a team.
Nice to have
- A/B Testing
- Digital Marketing
- Growth Marketing
Day to day
- Drive strategic leadership and direction for the Velocity Team.
- Foster a culture of innovation and customer centricity.
- Develop and execute growth strategies focusing on user acquisition engagement and retention.
- Manage a diverse team across analytical and creative disciplines.
- Oversee user acquisition through various digital marketing strategies.
- Optimize conversion rates through A/B testing and multivariate experiments.
- Collaborate with cross-functional teams to enhance growth initiatives.