Remote Director of Growth Marketing Job in Raleigh, NC Sumo Logic

Who you are

• Bachelor's degree in Data Science Marketing Business or related field
• 7+ years of relevant experience in growth marketing digital marketing product-led sales or related roles preferably in a technology-driven environment
• Proven track record of delivering measurable results in a fast-paced growth-oriented and data-driven environment
• Strong analytical mindset and passion for experimentation
• Experience in cultivating cross-functional relationships and leading a diverse team

Desirables

• A/B Testing
• Ad Serving
• Behavioral Psychology
• Conversion Optimization
• Customer Acquisition
• Customer-Focused Selling
• Digital Marketing
• Growth Marketing
• Growth Strategies
• Team Culture

What the job involves

• Provide strategic leadership and direction to the Velocity Team fostering a culture of innovation orientation customer centricity and fearlessness
• Develop and execute comprehensive growth strategies focused on user/customer acquisition engagement and retention across multiple channels
• Oversee strategies driving user/customer acquisition through digital advertising content marketing SEO SEM social media email marketing and partnerships
• Lead initiatives to optimize conversion rates through rigorous experimentation A/B testing and multivariate experiments
• Collaborate with product management to ensure growth strategies align with customer requirements and product capabilities