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Director of Growth Marketing
Skills
A/B TestingAd ServingBehavioral PsychologyConversion OptimizationCustomer AcquisitionCustomer-Focused SellingDigital Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Data Science Marketing Business or related field
- 7+ years of relevant experience in growth marketing digital marketing product-led sales or related roles preferably in a technology-driven environment
- Proven track record of delivering measurable results in a fast-paced growth-oriented and data-driven environment
- Strong analytical mindset and passion for experimentation
- Experience in cultivating cross-functional relationships and leading a diverse team
Nice to have
- A/B Testing
- Ad Serving
- Behavioral Psychology
- Conversion Optimization
- Customer Acquisition
- Customer-Focused Selling
- Digital Marketing
- Growth Marketing
- Growth Strategies
- Team Culture
Day to day
- Provide strategic leadership and direction to the Velocity Team fostering a culture of innovation orientation customer centricity and fearlessness
- Develop and execute comprehensive growth strategies focused on user/customer acquisition engagement and retention across multiple channels
- Oversee strategies driving user/customer acquisition through digital advertising content marketing SEO SEM social media email marketing and partnerships
- Lead initiatives to optimize conversion rates through rigorous experimentation A/B testing and multivariate experiments
- Collaborate with product management to ensure growth strategies align with customer requirements and product capabilities