How Remoteville checks and expires listings
Director of Lifecycle & Retention Marketing
Skills
Customer ExperienceCustomer MarketingData AnalyticsManagementMarketing AnalyticsMarketing StrategyOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8-10+ years in retention customer strategy marketing strategy business strategy or analytics
- Proven success building effective customer focused retention programs in a fast paced environment
- Strong research and data analysis skills with Excel or equivalent visualization tools
- Direct experience identifying and monitoring retention KPIs
- Self starter with curiosity and problem solving mindset
- Excellent cross functional relationship building skills
- Strong project management prioritization and attention to detail
- Outstanding communication with ability to work independently in ambiguous environments
- Bias for action and ability to move quickly and efficiently
Nice to have
- Mission-driven
- Self-starter
- Detail-oriented
- Curious
- Analytical
- Collaborative
- Resourceful
Day to day
- Lead lifecycle strategy and execute daily marketing across email SMS and loyalty programs to improve customer experience retention and lifetime value
- Build personalized lifecycle campaigns with strong segmentation churn prevention and list growth tactics
- Analyze KPIs run A/B tests and share retention insights and recommendations with leadership and cross functional partners