Remote Director of Marketing Job in Covina, CA EasyLlama

Who you are

• 7-10 years of experience in high-growth B2B SaaS startups with a successful track record in demand generation, brand awareness, and revenue growth
• Expertise in creating marketing motions for SMB Mid-Market and Enterprise lead generation
• Strong positioning strategies for industry-specific personas
• Deep understanding of marketing analytics
• Experience with large data sets and measuring campaign performance
• Ability to run agile sprints prioritize tasks and analyze the ROI of marketing campaigns
• Strong collaboration skills with sales, product, CX, and creative teams
• Leadership skills to inspire and manage high-performance teams
• Understanding of emerging marketing technologies (AI, automation) and applications in driving growth and efficiency

Desirables

• Strategic
• Execution-focused
• Passionate about achieving high-impact results
• Forward-thinking
• Organized

What the job involves

• Drive growth through innovative and data-driven marketing strategies overseeing all aspects of marketing operations and aligning efforts to scale revenue and brand presence.
• Optimize marketing channels and develop new demand generation strategies for diverse markets from automated approaches for SMBs to personalized strategies for Mid-Market and Enterprise clients.
• Identify new target markets and develop detailed marketing plans.
• Manage marketing operations ensuring organized campaign execution.
• Partner with various teams to align marketing efforts with business objectives.
• Evaluate the impact of marketing programs on business metrics.
• Develop strategies for new account acquisition.
• Lead efforts to elevate brand positioning.
• Inspire and lead the marketing team hiring and developing high-performance talent.

Application process

• Recruiter screen
• Peer Interview
• Hiring Manager Interview
• Executive Interview
• Assignment + Presentation
• Value Add Interview