Director of Marketing

Skills

Brand AwarenessBusiness MetricsBusiness-To-BusinessData-Driven MarketingDemand GenerationMarket ResearchMarketing Campaigns

Role

What the job involves

The main requirements, responsibilities and hiring steps.

7-10 years of experience in high-growth B2B SaaS startups with a successful track record in demand generation, brand awareness, and revenue growth
Expertise in creating marketing motions for SMB Mid-Market and Enterprise lead generation
Strong positioning strategies for industry-specific personas
Deep understanding of marketing analytics
Experience with large data sets and measuring campaign performance
Ability to run agile sprints prioritize tasks and analyze the ROI of marketing campaigns
Strong collaboration skills with sales, product, CX, and creative teams
Leadership skills to inspire and manage high-performance teams
Understanding of emerging marketing technologies (AI, automation) and applications in driving growth and efficiency

Drive growth through innovative and data-driven marketing strategies overseeing all aspects of marketing operations and aligning efforts to scale revenue and brand presence.
Optimize marketing channels and develop new demand generation strategies for diverse markets from automated approaches for SMBs to personalized strategies for Mid-Market and Enterprise clients.
Identify new target markets and develop detailed marketing plans.
Manage marketing operations ensuring organized campaign execution.
Partner with various teams to align marketing efforts with business objectives.
Evaluate the impact of marketing programs on business metrics.
Develop strategies for new account acquisition.
Lead efforts to elevate brand positioning.
Inspire and lead the marketing team hiring and developing high-performance talent.