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Director of Marketing

Skills
AdoptionContact CentersCorporate SInterest RatesMarketing AnalyticsMarketing ProgramsSales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years of progressive B2B marketing experience with leadership managing teams
  • Proven success building demand generation programs that drive measurable pipeline growth and revenue
  • Experience in SaaS cloud communications telecommunications UCaaS CCaaS CPaaS MSP or related technology industries
  • Strong understanding of channel and partner marketing including VARs MSPs distributors master agents TSDs technology alliances referral partners and reseller ecosystems
  • Demonstrated success developing partner marketing programs co-branded campaigns joint go-to-market initiatives partner enablement strategies and MDF programs
  • Expertise in demand generation digital marketing website optimization marketing operations lead management and marketing analytics
  • Experience managing marketing budgets and measuring performance through attribution funnel metrics and ROI analysis
  • Hands-on experience with HubSpot Salesforce WordPress Jira and related marketing automation and CRM platforms
  • Strong analytical communication presentation and leadership skills
  • Proven ability to collaborate across Sales Product Management Customer Success Revenue Operations and Executive teams

Nice to have

  • Strategic
  • Results-driven
  • Analytical
  • Collaborative
  • High-impact
  • Innovative

Day to day

  • Lead integrated demand generation programs that drive qualified leads pipeline growth and revenue across digital email content SEO webinars events and automation
  • Oversee channel partner marketing initiatives that activate engage and grow partner ecosystems through co-branded campaigns joint go-to-market plans and enablement programs
  • Direct marketing operations brand PR events and communications while using analytics to measure performance optimize ROI and strengthen market presence