RRemoteville
Viva Raw logoViva Raw

Director of Marketing

Skills
Analytical SkillsCreative StrategyDashboardsLaunchesManagementMarketingMarketing Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6+ years in marketing strategy across multiple channels
  • 3+ years managing team members and agencies
  • Strong performance marketing and analytical skills
  • Proficiency with spreadsheets dashboards and KPI analysis
  • Deep understanding of AI tools and use cases
  • Ability to brief and give feedback to designers and copywriters
  • Experience with subscription CPG and e-commerce
  • Experience with pet food or pet products is a plus

Nice to have

  • Creative collaborator
  • Scrappy
  • Experimental mindset
  • Analytical
  • Cross-functional

Day to day

  • Own the full marketing funnel from acquisition through retention across paid social email SEO GEO influencer and affiliate channels
  • Develop and execute performance marketing strategy by analyzing metrics optimizing creatives and improving ad account structures
  • Build retention and LTV initiatives using data dashboards software integrations and cross-functional collaboration to drive profitable growth

Hiring process

  • Apply via Google Form
  • Applications reviewed on a rolling basis