Director of Paid Acquisition
Skills
B2CBriefingCommandContextImpressionLanding PagesMean Stack
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years in performance and paid media in an ecommerce environment with experience in both B2C retail and B2B or institutional channels
- 5+ years managing significant paid media budgets directly in-platform with hands-on expertise in Meta Ads Manager and Google Ads
- 5+ years leading a team with demonstrated ability to develop talent set direction and hold people accountable for measurable outcomes
- Proven track record owning paid channels end-to-end from strategy and forecasting through execution testing and optimization
- Strong command of budget pacing bid strategy attribution modeling and creative testing frameworks
- Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals
- Comfortable making confident decisions with incomplete information in a fast-moving shifting environment
Nice to have
- Analytical rigor
- Aesthetic judgment
- Cross-functional trust
- Strategic agility
- Clear communicator
Day to day
- Own the paid acquisition strategy roadmap and budget across Meta Google and emerging channels with full accountability for CAC ROA and revenue targets across B2C and B2I.
- Lead and grow a team of paid media professionals by setting clear direction raising standards and building the skills and structure needed to scale.
- Partner closely with external agencies and cross-functional teams including creative merchandising e-commerce and finance to align investment with company priorities and maximize return.
- Design and run a rigorous testing program across creative audience bid strategy and landing pages while building reporting and forecasting that gives leadership clear visibility into performance and future direction.