Director of Performance Marketing
Skills
AnalyticsContinuous ImprovementCreative IndustriesImpressionModelingOptimizationPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years of marketing experience with hands-on paid acquisition ownership at scale
- 3+ years leading and developing performance marketing teams
- Strong expertise in attribution incrementality testing and LTV modeling
- Proven ownership of large media budgets with pacing reallocation and executive communication
- Analytical depth with strong commercial acumen
- Exceptional written communication skills
- Preferred experience in two-sided marketplaces home services or subscription businesses
- Preferred background acquiring both customers and service providers
- Preferred familiarity with value-based bidding predicted LTV and AI-driven optimization
- Preferred deep platform expertise in Google Ads Meta and/or programmatic platforms
- Preferred working knowledge of SQL or Python
- Preferred demonstrated success in remote high-autonomy environments
Nice to have
- Data-driven
- Analytical
- Commercially minded
- Collaborative
- High-autonomy
Day to day
- Own and scale paid acquisition strategy across search social affiliate CTV programmatic and emerging channels
- Lead a high-performing team and partner cross-functionally with Product Engineering Analytics Finance and Creative to improve funnel performance
- Drive data-informed investment decisions manage budgets forecast outcomes and strengthen measurement automation and creative testing