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WPT Global logoWPT Global

Director of Product Marketing

Skills
Go-To-Market StrategyMarket SegmentationMarketing AnalyticsMarketing StrategyOnline GamingPositioningProduct Launch
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Extensive experience in online gaming with a strong preference for expertise in poker
  • Proven leadership in senior marketing/product roles with a successful track record in similar high-level positions
  • Expert in research, segmentation and analysis with deep proficiency in understanding market dynamics, customer segmentation, and data-driven decision-making
  • Exceptional management skills with demonstrated ability to lead and inspire teams, particularly in remote work settings
  • Agility in tackling major challenges with a results-driven approach and the ability to swiftly and passionately address complex challenges

Day to day

  • You will be responsible for the way WPT Global positions and markets its product, identifying key product needs and defining target audiences.
  • You'll craft and implement a compelling marketing strategy and plan around the product, understanding the competitor landscape and our own opportunities and threats.
  • You will also lead product launches and prioritize product development efforts.