Director of Public Relations & Communications
Skills
AnalyticsBusiness Relationship ManagementDigital StrategyEarned MediaInstagramOutletsPress Conferences
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- At least five years of professional experience developing and executing public relations and communications strategies with earned media placement across print broadcast and streaming including major national outlets
- At least two years of professional experience driving social strategies and content development for Instagram Twitter/X BlueSky TikTok and YouTube with performance data analysis
- At least two years of professional experience directly managing full-time staff and contractors
- Proven ability to distill dense complicated issues into clear specific messaging
- Strong existing relationships and ability to build new ones with producers editors and journalists across major and niche outlets
- Demonstrated ability to manage multiple complex projects simultaneously with centralized tracking and proactive problem solving
- Exceptional oral and written communication skills including storytelling and copyediting
- Goal-oriented creative mind with ability to leverage data and analytics to assess impact and adapt strategies
- Experience identifying and training media spokespeople
- Understanding of brand standards and ability to define and implement brand guidelines
- Experience with Mailchimp or similar email automation platforms
- Willingness to work outside normal office hours as needed
- Working understanding of criminal justice the prison industry and/or finance industry and strong interest in learning more
Nice to have
- Self-starter
- Excellent project manager
- Proactive problem-solver
- Direct feedback receptive
- Goal-oriented creative mind
- Intellectual curiosity
Day to day
- Lead the organization’s traditional and digital communications strategy across campaigns and public-facing work
- Build and maintain strong media relationships to secure earned coverage in print online broadcast and streaming outlets
- Oversee messaging branding content development social media email website and digital fundraising efforts
