Director of Public Relations & Communications

Skills
AnalyticsBusiness Relationship ManagementDigital StrategyEarned MediaInstagramOutletsPress Conferences
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • At least five years of professional experience developing and executing public relations and communications strategies with earned media placement across print broadcast and streaming including major national outlets
  • At least two years of professional experience driving social strategies and content development for Instagram Twitter/X BlueSky TikTok and YouTube with performance data analysis
  • At least two years of professional experience directly managing full-time staff and contractors
  • Proven ability to distill dense complicated issues into clear specific messaging
  • Strong existing relationships and ability to build new ones with producers editors and journalists across major and niche outlets
  • Demonstrated ability to manage multiple complex projects simultaneously with centralized tracking and proactive problem solving
  • Exceptional oral and written communication skills including storytelling and copyediting
  • Goal-oriented creative mind with ability to leverage data and analytics to assess impact and adapt strategies
  • Experience identifying and training media spokespeople
  • Understanding of brand standards and ability to define and implement brand guidelines
  • Experience with Mailchimp or similar email automation platforms
  • Willingness to work outside normal office hours as needed
  • Working understanding of criminal justice the prison industry and/or finance industry and strong interest in learning more

Nice to have

  • Self-starter
  • Excellent project manager
  • Proactive problem-solver
  • Direct feedback receptive
  • Goal-oriented creative mind
  • Intellectual curiosity

Day to day

  • Lead the organization’s traditional and digital communications strategy across campaigns and public-facing work
  • Build and maintain strong media relationships to secure earned coverage in print online broadcast and streaming outlets
  • Oversee messaging branding content development social media email website and digital fundraising efforts