Director of Public Relations & Communications
Skills
AnalyticsBusiness Relationship ManagementDigital StrategyEarned MediaInstagramOutletsPress Conferences
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- At least five years of professional experience in public relations and communications with earned media placement across print broadcast and streaming
- At least two years of experience driving social strategy and content development across Instagram Twitter/X BlueSky TikTok and YouTube
- At least two years of experience managing full-time staff and contractors
- Proven ability to simplify dense complicated issues into clear precise messaging
- Strong relationships with producers editors and journalists across major and niche outlets
- Demonstrated ability to manage multiple complex projects at once with strong planning tracking and follow-through
- Exceptional oral and written communication skills including storytelling and copyediting
- Ability to use data and analytics to assess impact and adapt strategy
- Experience identifying and training media spokespeople
- Understanding of brand standards and ability to implement brand guidelines
- Experience with Mailchimp or similar email automation platforms
- Willingness to work outside normal office hours as needed
- Working understanding of criminal justice the prison industry or the finance industry
Nice to have
- Self-starter
- Excellent project manager
- Proactive problem-solver
- Goal-oriented creative mind
- Intellectual curiosity
Day to day
- Lead the strategy and execution of traditional and digital communications across the organization and its campaigns.
- Build and deepen media relationships while pitching stories, securing earned coverage, and preparing leadership for media appearances.
- Oversee the website email social channels content production branding and performance analysis to grow audiences and support fundraising.