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Director of Search Marketing and Shopping

Skills
Bing AdsGoogle Ads
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Effective communicator
  • Ability to lead and collaborate with teams
  • Solid understanding of ROAS and CAC goals
  • Develop team members' skills
  • Optimize media performance and financial goals
  • Strategic thinking and insights articulation
  • Identify cross-channel opportunities
  • Knowledge of SEM landscape
  • Strong financial and analytical skills
  • Relationship building with stakeholders

Nice to have

  • Innovative
  • Team-oriented
  • Problem solver
  • Strong verbal and written communication
  • Test & learn mindset

Day to day

  • Lead and integrate all search marketing functions for Shutterfly Inc.
  • Optimize SEM and shopping channels to acquire new customers and grow existing ones.
  • Coordinate closely with strategy, brand, and performance marketing teams to drive scalable growth opportunities.