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Director, Paid Search

Skills
E-CommerceBing AdsCustomer SuccessDTCGoogle AdsIdentifying New OpportunitiesManagement
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years of in-platform experience with Google Ads
  • Bing Ads experience is a plus
  • Experience working with DTC or ecommerce businesses
  • Required experience managing product feeds
  • Proven leadership skills with experience managing large teams
  • Strong strategic thinking and digital marketing strategy skills
  • Advanced analytical skills with the ability to interpret large data sets
  • Excellent verbal and written communication skills
  • Strong understanding of SEM advertising in the DTC ecommerce space

Nice to have

  • Analytical
  • Strategic
  • People-focused
  • Curious
  • Innovative
  • Collaborative

Day to day

  • Lead SEM strategy and performance across a portfolio of DTC and ecommerce clients with a hands-on, data-driven approach.
  • Plan, build, optimize, and report on paid search campaigns across Google Ads, Microsoft Ads, and emerging platforms while managing budgets and improving ROAS.
  • Guide client conversations, mentor SEM team members, strengthen internal processes, and identify new growth opportunities across channels.