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Director, Paid Search
Skills
E-CommerceBing AdsCustomer SuccessDTCGoogle AdsIdentifying New OpportunitiesManagement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of in-platform experience with Google Ads
- Bing Ads experience is a plus
- Experience working with DTC or ecommerce businesses
- Required experience managing product feeds
- Proven leadership skills with experience managing large teams
- Strong strategic thinking and digital marketing strategy skills
- Advanced analytical skills with the ability to interpret large data sets
- Excellent verbal and written communication skills
- Strong understanding of SEM advertising in the DTC ecommerce space
Nice to have
- Analytical
- Strategic
- People-focused
- Curious
- Innovative
- Collaborative
Day to day
- Lead SEM strategy and performance across a portfolio of DTC and ecommerce clients with a hands-on, data-driven approach.
- Plan, build, optimize, and report on paid search campaigns across Google Ads, Microsoft Ads, and emerging platforms while managing budgets and improving ROAS.
- Guide client conversations, mentor SEM team members, strengthen internal processes, and identify new growth opportunities across channels.
