Director Performance Marketing
Skills
E-CommerceB2CB2C E-CommerceBusiness-To-BusinessDigital MarketingMedia ManagementPaid Media Advertising
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven expertise in managing high-volume B2B trial motion in paid media.
- Advanced knowledge of third-party bidding tools predictive modeling and real-time bidding.
- Strong understanding of digital advertising platforms like Google Ads Facebook Ads LinkedIn Ads.
- Excellent analytical skills for trend interpretation and actionable insight derivation.
- Exceptional communication and leadership skills with the ability to inspire teams.
Nice to have
- SaaS
- e-commerce
- PLG
Day to day
- Lead and mentor a digital marketing team.
- Develop and execute comprehensive paid media strategies for B2B and B2C markets.
- Manage multimillion-dollar media budgets across various channels to maximize ROI.
- Stay updated with industry trends and incorporate new technologies for campaign improvement.
- Provide insights through regular analysis and reporting of campaign metrics.