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Director Performance Marketing

Skills
Business InsightsDigital MarketingGermanLead GenerationMarketing AttributionMarketing Budget ManagementMulti-Touch
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years experience in performance and brand marketing with successful campaign execution across digital channels
  • 4+ years management experience with strong leadership skills
  • Experience in developing and executing strategies in ecommerce or SaaS environments, preferably B2B SaaS
  • Experience with freemium business models an advantage
  • Strong analytical skills and structured work approach, experience with analytics platforms (Adobe Analytics preferred)
  • Strong communication skills and excellent team player
  • Fluency in English required, German advantageous

Day to day

  • Lead an in-house team of performance marketing experts and manage global media agency relationships for growth and efficiency
  • Handle all aspects of digital advertising, from brand campaigns to PPC for ecommerce revenue generation
  • Shape and execute digital media and performance marketing strategy for a globally renowned IT brand
  • Oversee digital channels such as SEA, Paid Social, programmatic advertising, retargeting, affiliates, and SEO
  • Collaborate with various teams to ensure campaign orchestration and manage global digital marketing budget
  • Provide insights and analysis on marketing performance and improve performance tracking and reporting