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Director, Social Media & Community Growth Strategy
Skills
E-CommerceAnalytical SkillsAnalyticsBusiness InsightsDigital MarketingKey Performance IndicatorsMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years of experience in social media and digital marketing ideally within publishing entertainment lifestyle or a creative consumer brand
- 3+ years of people management experience leading high-performing teams
- Proven ability to set and deliver a social strategy that drives engagement conversion and brand growth
- Deep expertise in social platform ecosystems algorithms and analytics especially TikTok and video-first content
- Strong command of social analytics reporting and listening tools such as Emplifi Sprinklr Meltwater or Sprout Social
- TikTok Shop Meta Shop and social commerce experience a plus
- Ability to translate data cultural insights and trends into actionable creative direction
- Excellent cross-functional collaboration and communication skills
- Strategic leadership style balancing creativity with operational discipline
- Passion for books digital storytelling and community connection
Nice to have
- Strategic
- Creative
- Analytical
- Collaborative
- Innovative
- Data-driven
Day to day
- Define and execute organic social media and community growth strategy across Macmillan branded channels and Fablelistik
- Oversee platform performance across TikTok Meta X YouTube LinkedIn and emerging social environments with tailored content and engagement approaches
- Lead social strategy innovation and use analytics insights trends and algorithms to drive measurable audience growth conversion and community engagement
- Collaborate cross-functionally with marketing performance and ecommerce teams to align social campaigns with KPIs unified commerce initiatives and best practices
Hiring process
- Cover Letter Required