Director, Social Media & Community Growth Strategy

Skills

Achieve GlobalCommandCommunity EngagementData AnalyticsInstagramModelingPerformance Marketing

Role

What the job involves

The main requirements, responsibilities and hiring steps.

10+ years of experience in social media and digital marketing ideally within publishing entertainment lifestyle or a creative consumer brand
3+ years of people management experience with a track record of developing and leading high-performing teams
Proven ability to set and deliver a vision for best-in-class social strategy that drives measurable engagement conversion and brand growth
Deep expertise in social platform ecosystems algorithms and analytics with particular fluency in TikTok and video-first community-building strategies
Strong command of social analytics reporting and listening tools such as Emplifi Sprinklr Meltwater Sprout Social or equivalent
TikTok Shop Meta Shop and social commerce experience a plus
Ability to translate data cultural insights and trends into actionable creative direction supporting engagement and revenue goals
Excellent cross-functional collaboration and communication skills with experience aligning multiple stakeholders to corporate objectives
Strategic leadership style balancing creativity with operational discipline and accountability
Passion for books digital storytelling and community connection

Lead Macmillan’s organic social media and community growth strategy across branded channels and Fablelistik.
Shape platform-specific content and engagement plans for TikTok Meta X YouTube LinkedIn and emerging social environments.
Use analytics social listening and cultural insights to drive audience growth conversion and continuous innovation.
Partner with marketing ecommerce and insights teams to build cohesive data-driven campaigns and share best practices.
Guide and mentor a high-performing team to strengthen creativity operational excellence and measurable performance.