Director/VP of Integrated Solutions Marketing
Skills
Account SegmentationAd TechCustomer SatisfactionGrowth MarketingIntegrated MarketingMarketing LeadershipMulti-Channel Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Drive transformative change within the GTM strategy for increased ROI and budget efficiency
- Oversee a team of digital experts to support eClerx’s brand performance growth customer satisfaction and retention goals
- Develop and execute comprehensive global demand generation strategies to achieve revenue goals
- Create and manage the plan and budget for ambitious demand generation goals
- Lead teams to drive value across the end-to-end buyer’s journey building long-term brand affinity
- Collaborate across the organization to deliver revenue and LTV beyond ARR
- Align with global sales to improve pipeline quality
- Create strategic demand and campaign strategies for diverse products and global markets
- Influence bold messaging and content in support of demand and ABM campaigns
- Lead campaign optimization efforts to deliver qualified demand across all channels
- Balance innovation with sustainability in Martech and Revtech integration
- Measure performance against KPIs and deliver insights for optimization and change