DR Copywriter
Skills
Conversion OptimizationDTCDirect Response MarketingEmail MarketingHooksLanding Page OptimizationMobile Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of direct response copywriting experience
- Proven track record of writing copy that drives measurable results
- Deep understanding of customer psychology and buyer intent
- Deep understanding of offers hooks and urgency
- Deep understanding of paid social and lifecycle marketing ecosystems
- Experience working closely with paid media creative or growth teams
- Comfort using data to inform decisions
Nice to have
- Performance-obsessed
- Fast iterating
- Test-and-learn mindset
- Marketer mindset
- Data-informed
Day to day
- Write and optimize conversion-driven copy across paid social ads email and SMS campaigns landing pages product detail pages advertorials and funnels.
- Develop high-performing hooks angles and messaging frameworks while partnering with creative and media teams to concept and iterate ad creative.
- Continuously test variations analyze performance data and translate insights into new copy directions that improve CTR CVR CAC efficiency and revenue growth.
- Support blog and SEO content for 5 to 6 months by translating product and customer insights into educational conversion-aware content.