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DTC Copywriter For Video Ads
Skills
AdvertisingBloggingConsumer BehaviorContent StrategyCopywritingCreative IdeationSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Native English level
- Raised in the US or Canada
- 3+ years of experience writing scripts for FB ads for DTC offers
- Strong ideation, storytelling and writing skills
- Bachelor's Degree in relevant fields – an advantage
Day to day
- Develop compelling and engaging advertising copy for various digital platforms especially video ads, ensuring alignment with brand messaging and marketing objectives.
- Collaborate with the Creative Team to brainstorm and generate innovative ideas for advertising campaigns that resonate with target audiences.
- Craft persuasive narratives that effectively communicate the brand's message, values, and unique selling propositions across different marketing channels.
- Maintain consistency in tone, voice, and style, adhering to established brand guidelines and ensuring a cohesive brand identity in all communication materials.
- Create impactful copy for social media advertisements, considering platform-specific nuances and trends to maximize engagement.
- Apply a strategic mindset to understand client goals, market trends, and consumer behavior, translating insights into effective advertising strategies.
- Stay abreast of industry trends, competitor activities, and emerging technologies to inform and enhance advertising copy strategies.