Ecommerce Search Discovery Strategy
Skills
E-CommerceShopifyArtificial IntelligenceConversion RateDTCKeyword ResearchSearch Algorithms
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years leading SEO strategy and execution for an ecommerce DTC brand
- Experience developing SEO roadmaps and executive reporting
- Strong knowledge of Shopify SEO and technical best practices
- Experience with AI search visibility optimization including AEO and AI Overviews
- Experience with international SEO and localization
- Excellent analytical strategic and communication skills
Day to day
- Shape how shoppers discover the brand through search engines and AI-driven tools.
- Develop and own the international SEO and AEO roadmap while prioritizing high-impact initiatives.
- Partner with ecommerce, development, copywriting, analytics and merchandising teams to improve discoverability and measurement.