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Electronics Industry Marketing Specialist - Newsletter & Advertising
Skills
B2B MarketingBusiness DevelopmentCustomer Relationship ManagementDigital Advertising SalesDigital Marketing ContentElectronic NewslettersEmail Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in B2B sales, preferably in tech or engineering-related fields
- Strong track record of establishing and maintaining client relationships
- Experience managing email campaigns or newsletters
- Excellent project management and organizational skills
- Familiarity with the electronics and semiconductor industry
- Outstanding written and verbal communication skills
- Ability to work independently and remotely
- Comfortable with data analysis and performance metrics
Nice to have
- Knowledge of PCB design, electronic components, and related software
- Experience in tech or engineering marketing
- Understanding of email marketing best practices and platforms
- International business experience, especially with US-based clients
Day to day
- Develop and execute a strategy to launch and grow a newsletter for our Celestial Library subscribers
- Identify, contact, and secure advertisers and sponsors from the electronics and semiconductor industry
- Manage relationships with advertisers, primarily based in the USA
- Coordinate with our content creation team to ensure timely delivery of newsletter content
- Analyze newsletter metrics and advertiser ROI to improve performance continually
- Develop long-term plans for newsletter growth and revenue generation