Email & SMS Marketing Manager/Specialist
Skills
E-CommerceAdobe Creative SuiteAdvertisingCustomer Relationship ManagementDigital StrategyEmail Marketing SoftwareGraphic Design
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2–5+ years of hands-on experience in email and SMS marketing, ideally within a DTC or e-commerce environment
- Proven expertise with Customer.io, including event-based triggers, liquid templating logic, and campaign workflows
- Experience with data pipelines or APIs feeding a messaging platform is a strong plus
- Strong understanding of segmentation, personalization, and lifecycle marketing principles
- Working knowledge of email deliverability fundamentals, including authentication, warm-up, and list hygiene
- Familiarity with SMS compliance requirements such as TCPA and opt-in or opt-out flows
- Analytical mindset with ability to interpret performance data and inform decisions
- Excellent copywriting instincts or strong collaboration skills with copywriters and designers
- Experience with A or B testing methodology and statistical significance basics
Nice to have
- Detail-oriented
- Analytical
- Collaborative
- Fast-moving
Day to day
- Own the end-to-end strategy, execution, and performance of email and SMS marketing programs.
- Build and optimize automated lifecycle flows that engage customers and drive repeat revenue.
- Plan promotional campaigns, segment audiences, and run A/B tests to improve results and deliverability.