Email Copywriter
Skills
Business InsightsConsumer BrandingCraftsDigital MarketingDirect Response MarketingInterest RatesMarketing Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of professional copywriting experience focused on email marketing preferably in DTC or ecommerce
- Portfolio showing strong direct response email copy with proven conversion results
- Deep understanding of email marketing best practices including subject line optimization personalization and deliverability
- Ability to write in multiple brand voices while keeping a conversion-focused approach
- Data-driven copywriting experience analyzing performance metrics to guide iterations
- Strong understanding of customer lifecycle marketing
- Excellent organizational skills with the ability to manage multiple projects and deadlines
- Fast turnaround capability with strong attention to detail
Nice to have
- Creative
- Adaptable
- Detail-oriented
- Organized
- Analytical
- Collaborative
Day to day
- Craft compelling subject lines preview text email body copy and SMS messages that drive engagement conversions and customer lifetime value
- Develop copy for lifecycle flows such as welcome abandoned cart browse abandonment post-purchase and winback sequences
- Collaborate with designers and retention strategists to align messaging with brand voice testing performance insights and campaign goals