Email CRM Executive
Skills
BusinessBusiness InsightsData ConversionDigital MarketingInterest RatesMessagingNannying
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Analytical and able to interpret data to spot opportunities and measure success
- Able to create logical segments based on customer insights and needs
- Strong understanding of email best practice including design subject lines and copy
- Able to work at pace and solve problems quickly
- Sharp eye for detail and accuracy
- Clear communicator who can explain complex ideas simply
- Comfortable in a low ego kind culture
- Experience monitoring email performance and key metrics
Nice to have
- Analytical
- Detail-oriented
- Clear communicator
- Low-ego
- Kind culture fit
Day to day
- Write engaging email content for families and nannies
- Plan campaigns with segmentation personalisation and tailored content
- Build execute and optimise campaigns in Customer.io while tracking performance
Hiring process
- Short initial application form
- 20 minute phone call with Marketing Manager
- Practical task to create a simple email campaign
- Assessment with the marketing team