Email Marketing & CRM Specialist

Skills

A/B TestingBenchmarkingBrazeConversion RateCross-Channel MarketingDatabase TriggersMarket Segmentation

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

2+ years' experience with Braze
Familiarity with A/B testing methodologies and email performance metrics
Google Analytics experience preferred
Familiarity with email marketing best practices for revenue generation
Knowledge of list segmentation strategies
Understanding of email fundamentals - CAN-SPAM segmentation list/data extension management KPIs

Day to day

Strategize and execute promotional & lifecycle email programs including trafficking assets & audience targeting QA and monitoring performance
Manage the set-up and deployment of complex automated communications within Braze including A/B tests and behavioral triggers
Own the maintenance of the email marketing calendar and the creation of email briefs. This involves working across various departments in the company including creative pricing product etc
Track key email metrics such as delivered open rate revenue conversion rate and opt-out rate by various email types and/or segments establishing benchmarks for each
Create & communicate reports (weekly monthly ad hoc etc.) that analyze findings identify trends and recommend a course of action
Troubleshoot technical issues related to email rendering deliverability and tracking
Enhance the app-first customer journey through cross-channel canvases including in-app messages push notifications email and on-site banners

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Spark Networks SE is a global dating company with an ever-growing portfolio of premium and freemium apps. Zoosk, our biggest brand, welcomes 40 million singles to its platform and is available in 80+ countries and translated into 25 languages. Our other brands focus on age or religious beliefs – like Silver Singles for the over 50s, and Christian Mingle and Jdate for Christian and Jewish communities.

Benefits

Medical Insurance Plan
Dental & Vision Insurance
Employer Paid Basic Life Insurance
401(k) Retirement Plan & Company Match
FSA DCA and Commuter Benefit Plans
Company Paid Holidays
Flexible Time off

Values

As a company, Spark Networks values strong innovation, diversity in ideas, proactive action, clear communication, results-focused achievement, entrepreneurial thinking, and active teamwork. They pride themselves on a great working atmosphere and employee satisfaction, with a focus on keeping their users engaged, happy, and satisfied.