RemotevilleRemote Email Marketing & CRM Specialist Job in New York, NY Spark Networks
Email Marketing & CRM Specialist Spark Networks
$ -
A/B TestingBenchmarkingBrazeConversion RateCross-Channel MarketingDatabase TriggersMarket SegmentationMarketing AnalyticsMonitoring PerformancePerformance Metrics
Junior (1-2 years) -
New YorkNY
Spark Networks SE is a leading global dating company with a widening portfolio of premium & freemium apps.
190+ employees
DatingSocialMobileB2C
Role
Who you are
- 2+ years' experience with Braze
- Familiarity with A/B testing methodologies and email performance metrics
- Google Analytics experience preferred
- Familiarity with email marketing best practices for revenue generation
- Knowledge of list segmentation strategies
- Understanding of email fundamentals - CAN-SPAM segmentation list/data extension management KPIs
What the job involves
- Strategize and execute promotional & lifecycle email programs including trafficking assets & audience targeting QA and monitoring performance
- Manage the set-up and deployment of complex automated communications within Braze including A/B tests and behavioral triggers
- Own the maintenance of the email marketing calendar and the creation of email briefs. This involves working across various departments in the company including creative pricing product etc
- Track key email metrics such as delivered open rate revenue conversion rate and opt-out rate by various email types and/or segments establishing benchmarks for each
- Create & communicate reports (weekly monthly ad hoc etc.) that analyze findings identify trends and recommend a course of action
- Troubleshoot technical issues related to email rendering deliverability and tracking
- Enhance the app-first customer journey through cross-channel canvases including in-app messages push notifications email and on-site banners
Company
Company mission
Spark Networks SE is a global dating company with an ever-growing portfolio of premium and freemium apps. Zoosk, our biggest brand, welcomes 40 million singles to its platform and is available in 80+ countries and translated into 25 languages. Our other brands focus on age or religious beliefs – like Silver Singles for the over 50s, and Christian Mingle and Jdate for Christian and Jewish communities.Company benefits
- Medical Insurance Plan
- Dental & Vision Insurance
- Employer Paid Basic Life Insurance
- 401(k) Retirement Plan & Company Match
- FSA DCA and Commuter Benefit Plans
- Company Paid Holidays
- Flexible Time off
Company values
- As a company, Spark Networks values strong innovation, diversity in ideas, proactive action, clear communication, results-focused achievement, entrepreneurial thinking, and active teamwork. They pride themselves on a great working atmosphere and employee satisfaction, with a focus on keeping their users engaged, happy, and satisfied.