Email Marketing & Growth Specialist
Skills
Software As A ServiceCapcutContract Research OrganizationEmail CampaigningManagementMarketing AnalyticsSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in email marketing lifecycle marketing growth marketing or demand generation
- Experience managing high-volume outbound email campaigns
- Strong email copywriting skills with conversion focus
- Experience building automated lifecycle and nurture campaigns
- Deep understanding of A/B testing methodology
- Strong analytical and reporting skills
- Hands-on experience with HubSpot Marketing Hub and CRM
- Hands-on experience with Looker or Looker Studio
- Experience marketing software in regulated industries
- Excellent written communication skills
- Ability to work independently with minimal supervision
- Comfortable in a fast-paced startup environment
Nice to have
- Analytical
- Data-driven
- Detail-oriented
- Curious
- Independent
- Organized
- Process-oriented
- Startup-minded
Day to day
- Own and optimize high-volume email marketing campaigns that drive acquisition and revenue.
- Create compelling conversion-focused email copy and build multi-step nurture lifecycle sequences.
- Analyze performance run weekly A/B tests improve deliverability and optimize the customer journey across funnel stages.
Hiring process
- Include brief summary of email marketing and growth marketing experience
- Provide examples of campaigns improved with measurable results
- State the largest outbound email volume managed
- Describe experience using HubSpot and Looker
- Describe experience in legal compliance tax or financial services
- Explain the most successful A/B test with hypothesis results and business impact
- Share portfolio items or campaign examples if available
