Email Marketing Associate
Skills
Analytical SkillsCTRData AnalyticsEmail DesignHTMLInterest RatesMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-3 years experience with marketing automation platforms
- Strong analytical thinking and critical-thinking skills
- Excellent written and verbal communication skills
- Solid understanding of email design strategies and best practices
- Experience with audience segmentation and campaign testing
- Light design and light HTML skills
- Detail-oriented with strong organizational and project management skills
- Ability to manage multiple projects and timelines
- Passion for gaming and gaming culture
Nice to have
- Creative thinking
- Design sensibility
- Accuracy
- Adaptability
- Collaboration
Day to day
- Own automated email series across welcome, abandoned cart, post-purchase, and lapsed buyer journeys, with meticulous setup and execution.
- Build and optimize segmented email and SMS campaigns using Braze and CDP triggers to drive engagement, activation, and revenue.
- Test, analyze, and report on campaign performance while collaborating on creative content, layouts, and send schedules across multiple brands and channels.