What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years building email lifecycle marketing campaigns for a high-growth consumer brand
- Strong portfolio showcasing both email design and copywriting
- Exceptional visual design skills using Figma Adobe Creative Suite Canva or similar tools
- Outstanding copywriting skills across promotional onboarding retention educational and transactional messaging
- Deep understanding of typography hierarchy branding layout and visual storytelling
- Experience creating email templates graphics GIFs banners and other marketing assets
- Experience building lifecycle automation using Braze Iterable Klaviyo Customer.io or similar
- Strong understanding of customer segmentation personalization behavioral marketing and A/B testing
- Ability to own projects from concept through execution without outside creative resources
- Excellent attention to detail and obsession with quality
Nice to have
- Human-centric
- Detail-oriented
- Data-driven
- Creative
- Collaborative
Day to day
- Design and build Email and SMS campaigns from concept through launch with a polished mobile-first approach.
- Write compelling subject lines preview text body copy CTAs and promotional messaging that feels human and persuasive.
- Create supporting assets and optimize lifecycle journeys using segmentation automation testing analytics and continuous performance improvement.