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Email Marketing Developer

Skills
Microsoft SQL ServerSoftware DevelopmentAttention To DetailCSSHTMLJSONProject Delivery
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • BA or BS Degree - Required
  • HTML, CSS and JSON coding for email (including mobile devices) (1-3 yrs)
  • Experience orchestrating multi-touch campaigns including email, SMS, in-app, push, and web notifications within ESP platforms (Iterable preferred) (1-3 yrs)
  • Must be comfortable with setting up dynamic content and personalization.
  • Experience with personalization tools (Movable Ink) is a plus. (1-3 yrs)
  • Ability to multi-task in a fast-paced environment and display exceptional follow-through and initiative
  • Proficiency with Google Drive (Docs, Sheets, etc), Microsoft Excel, Adobe

Nice to have

  • Skilled Multi-Tasker
  • Attention To Detail

Day to day

  • Develop and manage multi-touch campaigns including complex ad hoc campaigns with dynamic content.
  • Implement A/B testing on automations; organize and analyze results.
  • Audit critical automations to ensure continued functionality.
  • Provide guidance on best approach for technical setup and ensure identical rendering across devices.
  • Troubleshoot HTML, CSS, and other performance issues; perform coding maintenance tasks.
  • Coordinate with internal teams to define data requirements, process, workflow design, and QA.
  • Participate in campaign brainstorming sessions to develop triggered email programs/workflows.
  • Keep up to date with industry best practices in email development and accessibility.
  • Own CRM documentation related to processes and tech stack.