Email Marketing Executive

Skills
BusinessCustomer ExperienceData AnalyticsDigital MarketingLanding PagesMarketing AnalyticsMarketing Qualified Lead
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Organised and punctual with strong work ethics
  • Honest trustworthy and acts with integrity
  • Strong interpersonal skills and a team-first attitude
  • Customer-focused with excellent written and verbal communication
  • Ability to build positive relationships across teams and external partners
  • Proven track record in marketing campaign delivery with email marketing focus
  • Experience writing marketing communications and using marketing automation tools
  • Knowledge or experience of Salesforce or Dynamics
  • Strong commercial awareness and understanding of marketing outcomes
  • Excellent analytical strategic thinking and problem-solving skills
  • Degree-level qualification or equivalent in a related field
  • Hands-on experience with marketing automation platforms and CRM systems

Nice to have

  • Approachable
  • Optimistic
  • Collaborative
  • Curious
  • Innovative

Day to day

  • Support delivery of the marketing plan across brand, content, events and digital initiatives
  • Create and execute targeted email campaigns to generate leads and nurture existing clients
  • Build and maintain marketing automation workflows to personalise customer journeys and improve engagement
  • Report on marketing KPIs and campaign performance while identifying optimisation opportunities
  • Assist with producing marketing materials such as landing pages, brochures and design assets