Email Marketing Executive
Skills
BusinessCustomer ExperienceData AnalyticsDigital MarketingLanding PagesMarketing AnalyticsMarketing Qualified Lead
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Organised and punctual with strong work ethics
- Honest trustworthy and acts with integrity
- Strong interpersonal skills and a team-first attitude
- Customer-focused with excellent written and verbal communication
- Ability to build positive relationships across teams and external partners
- Proven track record in marketing campaign delivery with email marketing focus
- Experience writing marketing communications and using marketing automation tools
- Knowledge or experience of Salesforce or Dynamics
- Strong commercial awareness and understanding of marketing outcomes
- Excellent analytical strategic thinking and problem-solving skills
- Degree-level qualification or equivalent in a related field
- Hands-on experience with marketing automation platforms and CRM systems
Nice to have
- Approachable
- Optimistic
- Collaborative
- Curious
- Innovative
Day to day
- Support delivery of the marketing plan across brand, content, events and digital initiatives
- Create and execute targeted email campaigns to generate leads and nurture existing clients
- Build and maintain marketing automation workflows to personalise customer journeys and improve engagement
- Report on marketing KPIs and campaign performance while identifying optimisation opportunities
- Assist with producing marketing materials such as landing pages, brochures and design assets
