Email Marketing Manager

Day to day

• Collaborate cross-functionally to develop and optimize the email campaign lifecycle – from concept development through results measurement - to build a strong engaged marketable database and influence full-funnel conversion rates
• Conceptualize, author, build, and optimize automated persona-based nurture programs to align with our overall campaign strategy and pipeline goals
• Manage end-to-end execution of email campaigns - including setting goals, internal enablement and communication, audience strategy and targeting, personalization strategy, behavior triggers, creative and content, analyzing and reporting on results