Email Marketing Manager
Skills
CopywritingCustomer Relationship ManagementEmail MarketingHubspotLanding PagesMarketing Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Develop and execute a comprehensive B2B email marketing strategy aligned with our business goals.
- Review and enhance email copywriting to improve engagement click-through rates and conversions.
- Monitor and maintain the health of our email list ensuring compliance with regulations and best practices.
- Implement effective segmentation strategies to deliver personalised content to our potential client list.
- Utilise email automation tools to streamline campaigns and workflows.
- Track and analyse email metrics providing regular reports and recommendations for improvement.
- Ensure compliance with email marketing regulations including CAN-SPAM and GDPR.
- Work closely with our other marketing teams to align email marketing with overall marketing initiatives.
- Stay updated on industry trends and best practices to keep our email marketing efforts innovative and effective.