RRemoteville

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Email Marketing Manager

Skills
CampaignsChannel StrategyDigital MarketingEloquaIncome Protection InsuranceMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • BSc in business administration, marketing, communications, media or relevant field
  • Industry experience in developing and executing email campaign programs
  • Ideally hold an up to date Adobe Marketo Engage Certification (Certified Professional Level) or Eloqua equivalent
  • Excellent Microsoft Office skills such as Word and Excel
  • Strong project management, problem solving and resource management skills
  • Enjoy working to tight deadlines and be flexible
  • Excellent communication skills and strong work ethic
  • Enjoy working as part of a team and collaborating with other departments
  • Knowledge of biotech and life science industry would be beneficial
  • The successful candidate will have the right to work in the UK

Nice to have

  • Campaigns
  • Channel Strategy
  • Digital Marketing
  • Eloqua
  • Income Protection Insurance
  • Marketing Analytics
  • Marketing Automation
  • Marketo
  • Salary Packaging
  • Wills

Day to day

  • You will manage each element of email and marketing automation campaigns including setup, targeting, testing, deployment, and data monitoring and occasional creative development
  • You will be responsible for driving comprehensive Marketo reporting sessions with business partners to provide insights on content performance and recommendations on content & communication improvements
  • You will build, test and analyse new customer segments
  • You need to provide analysis and reporting on campaign performance, channel strategy, and the database/audience growth
  • Develop optimization and email communication improvement strategies based on performance results
  • You will partner with other digital leads to leverage/align our strategies and take advantage of Marketo integrations
  • Develop and implement a thorough testing strategy for email
  • Own the Marketo reporting – develop new templates and reports to streamline this process
  • Continue to innovate/think of new ways to leverage Marketo to reach prospects/leads/customers

Hiring process

  • Www.sartorius.com/careers