RRemoteville

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Email Marketing Manager

Skills
E-CommerceA/B TestingAutomationBusiness InsightsCampaignsCopywritingDigital Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience in email marketing for e-commerce.
  • Hands-on expertise with tools like Klaviyo, Mailchimp, HubSpot, or similar platforms.
  • A strong understanding of email marketing metrics and using insights to optimise performance.
  • Experience in building and managing automated workflows for lifecycle marketing.
  • Excellent design skills.
  • Creative copywriting ability.
  • Detail-oriented.
  • Ability to manage multiple clients and deadlines independently.
  • Strong communication skills.
  • Knowledge of email regulations (GDPR, CAN-SPAM).

Day to day

  • Lead full-cycle email marketing. Own everything from strategy, design, copywriting, and scheduling to building automations (flows) that convert for e-commerce clients.
  • Design and execute promotional emails, newsletters, product launches, and transactional emails.
  • Develop, maintain, and enhance automated email flows (welcome series, cart abandonment, post-purchase, etc.) to maximise customer engagement.
  • Craft engaging, on-brand copy that supports visual design to drive conversions.
  • Analyse email performance metrics to continually optimise campaigns and flows.
  • Work closely with clients to understand their needs and goals while collaborating with the internal team for seamless project delivery.