Email Marketing Manager
Skills
Audience DevelopmentBusinessBusiness InsightsData AnalyticsDigital MarketingFitMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3–5 years of experience in email marketing lifecycle marketing newsletter publishing or audience development
- Experience managing email or newsletter programs at meaningful scale ideally 100000+ subscribers or across multiple brands
- Hands-on experience building lifecycle programs including welcome series onboarding engagement reactivation win-back or preference-based journeys
- Experience using ESPs or marketing automation platforms such as Mailchimp HubSpot Marketo Sailthru or similar tools
- Skilled in segmentation automation workflows behavioral targeting A/B testing and performance analysis
- Able to translate email performance data into practical recommendations for growth engagement retention and monetization
- Experience working with editorial content media AdOps or audience teams to support newsletter quality and business outcomes
- Strong writing and editing judgment with the ability to evaluate copy subject lines CTAs and campaign messaging
- Demonstrated ability to use AI to accelerate newsletter production testing hypotheses audience growth initiatives and performance insights
- Comfortable reviewing AI-generated outputs for accuracy quality compliance and audience relevance before publication
Nice to have
- Data-driven
- Collaborative
- Detail-oriented
- Strategic thinker
- Strong communicator
Day to day
- Manage a large portfolio of B2B newsletters and develop lifecycle programs that drive acquisition engagement retention and reactivation.
- Analyze performance data across 50+ newsletters and convert trends into clear recommendations that improve subscriber growth monetization and campaign results.
- Partner closely with editorial audience marketing AdOps and executive teams to align email strategy with brand standards audience needs and business goals.