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Email Marketing Specialist

Skills
Business InsightsCampaign DevelopmentCampaignsConfidentialityDigital MarketingEmail MarketingLead Generation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Extensive experience with major email marketing platforms preferably HubSpot
  • Strong understanding of customer segmentation database management and email technologies
  • Proficiency in analytics and email marketing metrics with the ability to derive meaningful insights
  • Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines
  • Strong writing and editing skills with attention to detail
  • Knowledge of HTML/CSS for email design preferred
  • Excellent customer service skills
  • Organizational and time management skills
  • Superior verbal and written communication skills
  • Independent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentiality

Day to day

  • Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation customer acquisition retention and engagement
  • Manage all aspects of email campaigns from conception to analysis including template design call-to-action and content creation
  • Refine segmentation strategies to deliver targeted and personalized email content enhancing user engagement and conversion rates
  • Implement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle value
  • Oversee and lead the execution of all email campaigns via HubSpot platform
  • Utilize analytics to monitor and evaluate email campaign performance providing actionable insights for optimization
  • Ensure integrity of subscriber databases implement growth strategies and ensure compliance with email regulations and best practices
  • Conduct regular A/B tests to experiment with new ideas and improve email campaign performance metrics
  • Collaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approach
  • Stay updated on the latest email marketing trends tools and technologies experimenting with new techniques to enhance the email marketing program