Remote Email Marketing Specialist Job in St Cloud, MN ePromos Promotional Products

Who you are

• Extensive experience with major email marketing platforms preferably HubSpot
• Strong understanding of customer segmentation database management and email technologies
• Proficiency in analytics and email marketing metrics with the ability to derive meaningful insights
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Strong writing and editing skills with attention to detail
• Knowledge of HTML/CSS for email design preferred
• Excellent customer service skills
• Organizational and time management skills
• Superior verbal and written communication skills
• Independent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentiality

What the job involves

• Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation customer acquisition retention and engagement
• Manage all aspects of email campaigns from conception to analysis including template design call-to-action and content creation
• Refine segmentation strategies to deliver targeted and personalized email content enhancing user engagement and conversion rates
• Implement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle value
• Oversee and lead the execution of all email campaigns via HubSpot platform
• Utilize analytics to monitor and evaluate email campaign performance providing actionable insights for optimization
• Ensure integrity of subscriber databases implement growth strategies and ensure compliance with email regulations and best practices
• Conduct regular A/B tests to experiment with new ideas and improve email campaign performance metrics
• Collaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approach
• Stay updated on the latest email marketing trends tools and technologies experimenting with new techniques to enhance the email marketing program