Email Marketing Specialist

Day to day

• Design and implement direct email marketing campaigns
• Work closely with content and marketing teams to create engaging and relevant content for email campaigns including copy images and links
• Manage and segment email lists to ensure targeted and effective campaigns
• Set up and manage email marketing automation and workflows
• Monitor and report on the performance of email campaigns using metrics such as open rates click-through rates and conversions
• Conduct A/B testing to optimize email content design and subject lines
• Ensure email marketing practices comply with laws and best practices e.g. CAN-SPAM GDPR
• Work closely with the design team content creators and other marketing professionals to ensure consistent brand messaging
• Utilize customer data to personalize and improve email marketing efforts