RemotevilleRemote Email Marketing Specialist Job in Boston, MA Interwell Health
Email Marketing Specialist Interwell Health
$ -
A/B TestingCSSCloud MarketingEmail MarketingMarketing AnalyticsMarketing AutomationMarketing CampaignsOptimization TechniquesSalesforce Marketing CloudSalesforce.Com Development
Junior (1-2 years) - Mid-level (3-4 years)
BostonMA
Reimagining kidney care to help patients live their best lives.
500+ employees
Interwell Health is a kidney care management company that partners with physicians on its mission to reimagine healthcare – with the expertise compassion and vision to set the standard for the industry and help patients live their best lives. The company is differentiated by its ability to deliver improved clinical outcomes and better quality of life for patients reduce the total cost of care for payer partners and provide the resources physicians need to thrive in a value-based world – all at scale.
Role
Who you are
What the job involves
- Design and implement direct email marketing campaigns
- Work closely with content and marketing teams to create engaging and relevant content for email campaigns including copy images and links
- Manage and segment email lists to ensure targeted and effective campaigns
- Set up and manage email marketing automation and workflows
- Monitor and report on the performance of email campaigns using metrics such as open rates click-through rates and conversions
- Conduct A/B testing to optimize email content design and subject lines
- Ensure email marketing practices comply with laws and best practices e.g. CAN-SPAM GDPR
- Work closely with the design team content creators and other marketing professionals to ensure consistent brand messaging
- Utilize customer data to personalize and improve email marketing efforts
Company
Company mission
Interwell Health is a kidney care management company that partners with physicians on its mission to reimagine healthcare – with the expertise, compassion, and vision to set the standard for the industry and help patients live their best lives. The company is differentiated by its ability to deliver improved clinical outcomes and better quality of life for patients, reduce the total cost of care for payer partners, and provide the resources physicians need to thrive in a value-based world – all at scale.Company values
- Interwell Health is a kidney care management company that partners with physicians on its mission to reimagine healthcare – with the expertise, compassion, and vision to set the standard for the industry and help patients live their best lives. The company is differentiated by its ability to deliver improved clinical outcomes and better quality of life for patients, reduce the total cost of care for payer partners, and provide the resources physicians need to thrive in a value-based world – all at scale.